As you just noticed, you clicked on the URL www.xyzcompany.com, but you were routed to the VDB Page for XYZ Company on TheRockfordNetwork.com.
By purchasing a separate domain name for your VDB Page, you are able to use the domain www.xyzcompany.com on all of your marketing materials instead of the URL for your actual VDB page, which would be,
The reason this is beneficial is if a customer was to ask "What is the address of your website?", you are able to tell them a URL address that is much easier to both type and remember.
Therefore, if your company was named XYZ Company, we would purchase the URL address www.xyzcompany.com, which your company could then use on your marketing materials to direct your customers to your VDB Page on TheRockfordNetwork.com.
For more information on this additional option, please contact our staff at TheRockfordNetwork.com at (616) 447-ROCK.