Held annually on the 2nd Saturday in February, the Sweetheart Splash is an annual jump into the frigid waters of the Rogue River to show devotion to your Valentine Sweetheart.

Groups and individuals jump into the frigid Rogue River competing to show who has the most devotion to their special Valentine Sweetheart in this judged competition.

Sponsored by the Rockford Rotary Club, the Sweetheart Splash raises money and awareness for the North Kent Service Center.

The 2010 edition will be the 15th Annual hosting of the Rockford Sweetheart Splash.